BEECH-NUT BABY FOOD
BRANDING, CREATIVE DIRECTION, PACKAGING DESIGN, DIGITAL DESIGN
Beech-Nut makes natural and organic real food for babies and toddlers, including puree jars, pouches, cereals, and snacks.
The Beech-Nut brand transformation includes a full portfolio redesign for over 100 SKUs and a robust brand book to guide internal and external creative executions.
Packaging Design for Beech-Nut Naturals Jars - 2019 Silver ADDY Winner; Local Level
Beech-Nut Naturals includes jars, pouches, snacks and variety packs made with real ingredients, gently cooked.
Beech-Nut on Amazon
As more parents move to shopping online, Beech-Nut launched on Amazon with a beautiful brand store, comprehensive product images and eye-catching A+ content.
Explore Beech-Nut on Amazon
Work done at Beech-Nut Nutrition, 2019-2020