This year, Stella & Chewy's launched the brand's first-ever national campaign, "All You Need is Raw" - a bold and candid celebration of the raw, unfiltered behaviors that make our pets who they are. To celebrate, we hosted a launch event in Atlanta where attendees and their pets had the chance to experience key elements of the "All You Need is Raw" campaign, including an art exhibition showcasing pets in their raw, natural state.

To accompany the art show, an “art gallery” zine was handed out. Inspired by raw, the 5”x7” printed booklet mimics Risograph printing and uses hand drawn type and design elements.