real food. premium nutrients.
Art Direction · Integrated Campaign · Video Production
client: megafood
A multi-channel brand awareness campaign bringing MegaFood's new positioning to life across broadcast, CTV, social, Amazon and digital.
ROLE
Art direction
PRODUCTION
3-day LA shoot
campaign
5 hero spots + cutdowns & static
Channels
CTV, Social, Amazon, Youtube, Web
Building Awareness Through a New Positioning
With brand awareness as a key opportunity for MegaFood, we set out to introduce the brand's new positioning Real food. Premium nutrients. to a wider audience. The campaign needed to communicate what makes MegaFood distinctive: supplements made with real food and backed by high-quality nutrients, told through relatable moments that could connect across products, audiences and channels.
My Role
As Art Director, I partnered with our agency and production teams from initial concept development through final delivery, helping translate MegaFood's newly evolved brand into a cohesive campaign.
I provided creative and brand guidance across concepting, casting, wardrobe, storyboards, propping and product storytelling. During the three-day Los Angeles shoot, I provided on-set art direction, reviewing shots live and overseeing product placement, styling and brand details. I continued to guide the work through post-production, providing feedback on edits, graphics, color and voiceover to ensure a consistent MegaFood expression across every channel.
One Positioning, Five Stories
The campaign translated MegaFood's positioning across five best-selling products and distinct consumer needs. Women's One Daily Multivitamin for Women, the brand's hero SKU, led the campaign, while each additional spot brought Real food. Premium nutrients. to life through a different audience and everyday wellness moment.
Built to Flex Across Channels
The campaign extended beyond the five hero spots into a full suite of cutdowns, static creative and channel-specific executions, creating a consistent expression of the new positioning across broadcast, CTV, paid and organic social, YouTube, Amazon and MegaFood.com.
Award-Winning Work
Silver Telly Award
Real Food. Premium Nutrients. — Branding, 2026
Bronze Telly Award
Fitness, Health & Wellness: Promotional Video — 2026
Fitness, Health & Wellness: Regional or Multi-Market Cable Commercials — 2026
Client MegaFood | Agency Demonstrate x DDW | Production Brave Media | Art Direction Emily Borst
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