SPLISH SPLASH DOGGIE BASH

Art Direction • Brand Activation • Event Photography

CLIENT: stella & chewy’s

Background

Each fall, Piedmont Park Conservancy opens its community pool to Atlanta's dogs for one last swim before closing for the season. The popular two-day event draws an average of more than 500 dogs per day from across metro Atlanta.

In 2023, Stella & Chewy's sponsored the event, transforming a beloved local tradition into an opportunity for brand discovery, product sampling and community connection.

THE ACTIVATION

Building on the All You Need Is Raw campaign, our team looked for ways to celebrate dogs at their most joyful and unfiltered.

We brought the brand poolside through product sampling, giveaways, branded toys, a custom tent and photo experience all in an effort to add to the fun while creating meaningful moments between the brand, pets and their people.

beyond the event

Photography extended the experience beyond the pool. I documented the event while capturing intentional branded moments and portraits of attendees with their dogs.

Guests who opted in received professional photos with their pets after the event, while additional imagery was used across Stella & Chewy's social, web and PR channels.

My Role

Art Direction • Brand Activation • Environmental Graphics • Event Photography • Swag & Giveaways • On-Site Production
I worked across planning and execution, from selecting swag and designing the tent and photo backdrop to setup, sampling, troubleshooting, attendee engagement and coordination with Piedmont Park.

Work done at Stella & Chewy’s
Event photos owned by Stella & Chewy’s